Grow Your Brand. Grow Yourself.

Why I Founded Collins PR Consulting

While my career path spans top global PR agencies, academic medicine, and life science companies, I established Collins PR Consulting to bring that same level of rigor and strategic discipline to mission-driven teams and women- and minority-owned businesses focused on meaningful change.

I partner with leaders to articulate their story clearly, strengthen their voice, build trust with key audiences, and ensure their work reaches the people it is meant to serve.

Experience That Shapes the Work

I’ve advised executives, founders, and leadership teams on brand positioning, thought leadership, product and regulatory-adjacent communications, media strategy, and internal and change communications.

My work sits at the intersection of brand and substance, translating research and emerging science into clear points of view, executive narratives, and externally facing thought leadership that shape understanding and build confidence among clinicians, patients, and the public. My focus has been on programs where scientific progress translates directly into meaningful improvements in people’s lives, particularly in areas with limited treatment options or long-standing gaps in care.

Working With Clients

I provide senior-level counsel during launches, organizational change, and periods of transition — when clarity, credibility, and sound judgment matter most.

I’m known for helping organizations:

• Define what they stand for and communicate it clearly and consistently

• Translate complex ideas into narratives that build trust

• Approach communications challenges with discretion and sound judgment

With strong roots in health communications and public health, I have led national and community-based initiatives for multicultural and urban audiences, particularly in highly regulated or high-visibility government settings with an emphasis on access, trust, and human-centered messaging.

Today, through Collins PR Consulting, I intentionally partner with purpose-driven organizations and women- and minority-owned businesses seeking experienced, senior-level guidance to strengthen brand positioning, thought leadership, visibility, and impact.

This approach is reflected in the firm’s Values & Commitments and a belief that clear, responsible communication is both a strategic asset and a public good.